UX Strategy Means Business
I saw this talk at An Event Apart - Chicago in 2014. The key part of this talk in my opinion is embracing business contrsraints. Often I see designers battling "the business" to create their beautiful designs. This is all wrong. Jared oulines his design strategy to the five priorities every senior executive cares about.
This graphic of the five priorities is my favorite point of his whole talk. The best designers are combining great design solutions with the business priorities. By satisfying your business leaders priorities you'll get more of your design solutions implemented. If you're presenting some amazing designs but they don't satisfy the business needs you'll like get shot down a lot.
There are several other great take aways in the talk so it's well worth the watch but if you took just these strategic priorities that be a huge win.